Know which second made the sale.

If you're asking "what is video analytics?

" at the granular level, second-by-second retention is the answer. It's one of the most important video engagement metrics: a graph showing the percentage of viewers still watching at every 1-second mark. In AtomicPlayer, each second is tied to revenue, so a 32% drop-off cliff at 0:47 is instantly visible as lost dollars. Industry-standard players show retention in 10–20 aggregate buckets, hiding the exact second the money leaked — AtomicPlayer surfaces the video engagement metrics that actually matter for conversion.

Video revenue attribution is the practice of tying each dollar of revenue back to the specific video, play session, and second of viewing that produced it.

AtomicPlayer attributes revenue natively to Stripe, Hotmart, and Kiwify — no Zapier bridge required — and has attributed $180M across 2.4B plays to date, at an average of $0.17 per play.

A good average watch time (also called average view duration) for a Video Sales Letter is roughly 55–65% of total runtime for videos under 5 minutes, and 30–45% for videos 8–15 minutes.

AtomicPlayer's platform median across 2.4B plays is 62% retention — 18.2% above the cross-industry benchmark. Under-60-second product videos should target 65%+ completion. Whether you track it as average watch time or average view duration, the number only becomes actionable when tied to revenue per second — which AtomicPlayer does natively.

If you're asking "what is engagement rate?

" for video, it's the share of viewers who take a measurable action — passing a retention threshold, clicking a CTA, or converting — divided by total plays. Knowing how to calculate engagement rate matters because it separates passive views from revenue-producing behavior. AtomicPlayer reports it per video, per traffic source, and against the second-by-second retention curve. So what is a good engagement rate? Rates swing widely by funnel stage and traffic temperature, making rate engagement comparisons tricky — the useful benchmark is your own baseline vs the AtomicPlayer network, not a single universal number.

Revenue per play (RPP) is total revenue attributed to a video divided by total plays — the clearest single measure of video ROI.

AtomicPlayer's platform median is $0.17/play, with top-quartile VSLs above $0.40. RPP is a better health metric than view count because it isolates monetisation efficiency: a video with fewer plays but higher RPP delivers stronger video ROI and is more profitable to scale ad spend against.

If you're wondering what is a good conversion rate for your funnel, AtomicPlayer answers with data, not guesswork.

It runs an anonymized benchmark network from live plays across its customer base. Published network medians: Play rate 52.1%, average retention 44.2%, pitch retention 28.7%, CTA CTR 6.4%, conversion rate 2.1%, revenue per play $0.08. Top-10% cutoffs: retention 71%, pitch retention 52.4%, CTA CTR 14.8%, conversion rate 5.8%, revenue per play $0.24. Every metric shows your value vs the median and the top decile in one report — so you always know what is a good conversion rate for your category.

AtomicPlayer handles Stripe integration by stamping each play session with a unique play_id and passing it through the checkout flow via a hidden field or metadata parameter.

When a Stripe webhook fires (checkout.session.completed or payment_intent.succeeded), AtomicPlayer reconciles the play_id and credits the video, variant, second, and traffic source that produced the sale. If you're looking at how to integrate Stripe into my website for video attribution, AtomicPlayer's native Stripe integration eliminates the need for third-party middleware. Hotmart and Kiwify use the same Stripe webhook pattern via their own native webhooks.